I was recently in a room full of owners and CEOS. The topic of what is proper to post on Facebook came up. All these smart guys had no clue. Some could not understand some clients posting a sunset or locations of where they are. This did not resonate well with the executives. A speaker I heard recently who labeled himself the Visibility Coach said his followers increased greatly after he started including personal information in his posting! We post weekly which seems like the right amount for us, as being fresh weekly is not easy, I must say. I wonder who the folks are that comment on our postings in this viral world we reside in? Will we ever do business or is this a reasonable expectation to have from a stranger? We are told we need to be active in Social Media but how much, how often, what to say, etc.? It seems to be a mystery to many. In the mean time we keep tweeting, facebooking and linking in, trying to crack the code.
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