Do you trust your CPA?

When it comes to professional services that directly impact your finances, choosing the right advisors is crucial. The question, “Do you trust your CPA?,” should be at the forefront of your decision-making process. Are they doing a good job guiding your business decisions, or are there gaps in their expertise? A Certified Public Accountant (CPA) who understands your unique financial landscape can make all the difference in how you approach investments, tax strategies and long-term planning.

But should you?

Trusting your CPA is important but it’s just as critical to ensure that trust is well-placed. Look for tangible evidence of their experience and ask the right questions to evaluate their capability. A great CPA doesn’t just complete forms or meet deadlines — they offer solutions, explaining why certain strategies may yield better service and stronger results. By regularly reviewing your financial statements and discussing areas of improvement, a proactive CPA will keep you informed, confident, and ready to seize new opportunities.

How well do they know your industry?

While skill and proficiency matter, you need a CPA with experience within your industry to fully leverage their expertise. Every sector — whether real estate, healthcare, or technology — faces its own unique challenges. Accounting for car dealerships, for example, requires specialized knowledge of inventory management, financing structures, and dealership-specific regulations. By choosing a CPA who understands these nuances, you can drive business growth, accurately forecast, and implement forward-thinking planning strategies.

In short, the relationship you have with your CPA should not be one of blind trust. Take time to examine your partnership, verify their background, and assess their industry expertise. The right CPA will help you make the best financial decisions today and set the foundation for a stronger future.