We all love to get discounts. As a business owner I do not get excited about providing them especially under duress as many are. There are cases when I do not mind which are a diminished likelihood of collection. In those cases something is much better than nothing. Discounting on a regular basis is not usually a healthy occurrence for a business. A brief example will show this concept. If your gross margin is 30% and you reduce your price by 10% you will need the sales volume to increase by 50% to maintain the same profit! Protect your margin and make discounting the exception versus the rule is a good formula for higher profits.
Let us show you how we can help you recognize cost versus benefit. Visit us at www.gyldecauwer.com or Call us at: 909/948-9990.